Jon Reil

Department of Defense

Our challenge was no small request: elevate the reputation of the Military as an organization and support all the service branches with effective, integrated marketing communications that fostered conversations and, ultimately, helped people make the right decision for their future or the future of someone they care about.

We created four distinct brands that consisted of relevant, authentic, and resourceful information. Next, we connected those brands to our audience through relatable, engaging, story-driven content found in their natural habitats: mobile, social, and emerging platforms.

What if we showed people what life in the Military was really like?