Fish Tank Kings
Fish Tank Kings features designers who construct fish tanks for wealthy fish enthusiasts. To promote the show’s new season, we made a 25-story digital fish tank in Times Square. The display let people interact with the real stars of the show – the fish, each with its own big personality – by chatting with them via Twitter.
Results: 6.7m impressions over the course of 12 hours | Ratings of the show went up 175% compared to the previous season