MullenLowe

Forward-Thinking Work With Creativity at the Center of Everything

As a Vice President, Creative Director at MullenLowe, I led successful brand marketing campaigns for Google, National Geographic, and others, securing new business wins and winning 50+ awards. Our passion for storytelling and dedication to creative excellence was key in pushing the agency to new heights.

Killing Kennedy

As a complement to National Geographic's film "Killing Kennedy," this interactive site delved into the intertwined lives of John F. Kennedy and Lee Harvey Oswald. With a mix of media and stats, Killing Kennedy revealed their complex narratives leading up to the fateful encounter that forever links them: the assassination of JFK.

Killing Lincoln

We created a digital experience for the National Geographic Channel's show, Killing Lincoln, taking users back to 1865 to follow John Wilkes Booth leading up to Lincoln's assassination.

Fish Tank Kings

Fish Tank Kings brought their underwater world to Times Square with a 25-story digital fish tank. Visitors could interact with the fish via Twitter, triggering real-time reactions displayed on the tank. This immersive experience highlighted the show's creativity and innovation in aquarium design.

Google: Go Mobile

As mobile internet usage surged, many small businesses failed to adapt their websites for mobile devices, hindering their growth and customer engagement. Google's GoMo initiative empowered these businesses with tools to optimize their online presence for mobile users.

Google: Full Value of Mobile

While smartphones have revolutionized shopping, measuring mobile ad effectiveness remains a challenge. Many businesses rely solely on mobile website purchases, overlooking the true impact of mobile ads. The Full Value of Mobile provided five measurement methods for small businesses to assess mobile ad ROI.

Department of Defense

Over seven years as creative lead for the Department of Defense account, I spearheaded multiple projects and teams, crafting four brands, their web properties, digital and traditional advertising campaigns, and optimization programs. Our mission was to enhance the Military's image and bolster all service branches through impactful marketing communications.