Bold storytelling, built to scale.
Data in service of conviction – not a substitute for it.
Mentorship over micromanagement.
High standards, generously held.

Toast’s first major brand campaign. Made with Arnold Worldwide. Built to feel like someone who actually works in a restaurant made it.

Showing the before and after of restaurant life – with and without Toast. Made with Colossus.

A product launch that had to feel like a brand moment. Hardware, but make it human.

When a company goes public, the brand has to be ready for its close-up. This is what that looked like for Toast.

Updating the brand system so every team – design, marketing, sales – could move faster without going off-brand.

A campaign built during a moment when restaurants needed someone in their corner. Toast showed up.

Unifying a Fortune 100 brand across every touchpoint – from national TV to local agent storefronts.

An interactive companion to the National Geographic film that put users inside the story. Won at Cannes and D&AD.

  • An elite design talent and an absolute pleasure to work with. My strongest possible recommendation.

    Ian Siegel, Co-Founder & CEO @ ZipRecruiter

  • From the first interaction to final deliverables, there was no doubt in my mind about the value Jon's experience, talent and creativity brought to our brand.

    Colin Nederkoorn, Founder & CEO @ Customer.io

  • When I think of Jon's capabilities, two words come to mind: clarity and simplicity.

    Jim Salinger, Product Design Lead @ Disney Experiences

  • Fantastic personality, outstanding creative vision and leadership. He's a dream to work with as a team member and follow as a leader.

    Hakki Yemeniciler, Creative Director, Digital Strategist

  • From what I hear, operations and creatives don’t typically mesh well. This was not the case in the culture that Jon molded.

    Michael LaBerge, Head of Strategic Operations @ Copper Giants

  • Jon's combination of vision and pragmatism sets him apart.

    Mina Kalemkeryan, Lead Art Director @ Copper Giants