Bold storytelling, built to scale.
Follow the data, but know when to lead.
Mentorship over micromanagement.
High standards, low ego.

Head of Brand & Creative at Toast. Previously Copper Giants, MullenLowe.

Toast’s first major brand campaign. Made with Arnold Worldwide. Built to feel like someone who actually works in a restaurant made it.

Showing the before and after of restaurant life, with and without Toast. Made with Colossus.

A product launch that had to feel like a brand moment. Hardware, but make it human.

When a company goes public, the brand has to be ready for a different level of scrutiny. This is what that looked like for Toast.

Building the brand system that let 5,000+ employees move fast without going off-brand.

A campaign built during a moment when restaurants needed someone in their corner. Toast showed up.

Unifying a Fortune 100 brand across every touchpoint, from national TV to local agent storefronts.

An interactive companion to the National Geographic film that put users inside the story. Won at Cannes and D&AD.

  • 〝An elite design talent and an absolute pleasure to work with. My strongest possible recommendation.〞

    Ian Siegel, Co-Founder & CEO, ZipRecruiter

  • 〝From the first interaction to final deliverables, there was no doubt in my mind about the value Jon brought to our project. His professionalism set the bar for every engagement I've had since.〞

    Colin Nederkoorn, Founder & CEO, Customer.io

  • 〝Outstanding creative vision and leadership. Full range — from technical to creative, concept to completion. A dream to work with and follow as a leader.〞

    Hakki Yemeniciler, Creative Director

  • 〝I learned so much from him on what it takes to build a high-performing creative team. His ability to listen, understand another perspective, and then apply that to a vision is genuinely rare. I would work with Jon again in a heartbeat.〞

    Michael LaBerge, Marketing & Creative Operations Leader, Liberty Mutual

  • 〝When I think of Jon's work, two words come to mind: clarity and simplicity. He distills everything to its essence — and in the flashy world of advertising, that's no easy thing.〞

    Jim Salinger, Product Design Lead, Disney Experiences

  • 〝He thinks about the bigger business challenges and can focus on the details — and knows exactly when to push the boundaries. A rare combination.〞

    Mina Kalemkeryan, Lead Art Director, Copper Giants at Liberty Mutual