Jon Reil


I help brands make hard things easy.


Hello there.


I’m passionate about creating innovative work that meets the needs of consumers, developing teams that deliver results, and transforming complex design and brand marketing challenges into simple, effective work.

As the Director of Creative, Art, and Design at Liberty Mutual’s in-house agency, Copper Giants, I’m focused on leading and overseeing creative that results in compelling conceptual and strategic work across all communication disciplines.

My past experience includes work across all channels for various clients including Google, National Geographic, adidas, Bose, Department of Defense, MassMutual, and among others. Prior to joining Liberty Mutual, I held creative leadership positions at MullenLowe U.S., Isobar, Outsight Interactive, and

Thanks for stopping by.




  • Obsess about how customers think and feel about your brand.

  • Test new ideas constantly, learn from failures.

  • Take risks - the biggest risk is avoiding one.

  • Focus on the work that creates the most business value.

  • Inspire teams to innovate.




  • Killing Kennedy: Created a digital experience that was used as a teaching resource for children to learn about the history of JFK and Lee Harvey Oswald.

  • Google, Mobilizing Mobile: Partnered with Google to help 450+ small businesses take their desktop sites and make them mobile friendly through an innovative integrated digital campaign.

  • adidas miCoach: Encouraged people to improve their health with an online training and coaching product that challenged and supported their goals via real-time coaching.

  • Google, Full Value of Mobile: Worked with Google again, this time to develop a product that helped small businesses evaluate their mobile campaigns as simply and clearly as possible.

  • Enjoyed the ride of a startup at, where we went public, rapidly expanded, and came back down to earth. I hired and directed the marketing design team and consulted with the product team.

  • The Day Baby Was Born: Developed an experience that helped expecting parents journal and share their pregnancy journeys with their loved ones through an innovate social and digital product.

  • Awards: Honored to have won over 50 combined awards at Cannes, The One Show, Clios, London Internationals, D&AD, Webbys, and more.